Janah Ghar Ghar Ki Pasand
Shudh Bhi, Bachat Bhi, Bharosa Bhi
The National Cooperative Consumers’ Federation of India Ltd. (NCCF), operating under the Ministry of Consumer Affairs, Food & Public Distribution, is proud to introduce its latest initiative Janah, a consumer-friendly retail brand that combines quality, affordability, and trust.
What is Janah?
Janah is set to become a household name, offering a wide range of daily essential items including
Grocery items
Pulses (Daals)
Rice (Chawal & Basmati)
Wheat flour (Aata), Refined flour (Maida), Semolina (Sooji)
Sugar
And much more
All products will be available at highly discounted rates compared to market prices, ensuring relief for the common consumer without compromising on quality.
Why Janah?
Affordable prices for all households
Reliable and quality products
Employment generation at local levels
Opportunities for PACS/FPO/VENDORS and self-help groups (SHGs) to be part of a national movement a New Beginning in Kashmir
Speaking to Ms. Falisha Shah, Acting Branch Manager Srinagar, she shared
NCCF has already successfully launched the Bharat brand in October 2023. Now, on public demand, we’re bringing Janah to every district of Kashmir, step by step. We invite. PACS/FPO/VENDORS and 
self-help groups to join this initiative and benefit through active participation.”
Ms. Shah expressed heartfelt gratitude to:
Mrs. Anice Joseph Chandra, Managing Director, NCCF
Mr. Vishal Singh, Chairman, NCCF
Their unconditional support has made this initiative possible she said.
Janah is launching soon Stay tuned
Together, let’s build a better, self-reliant consumer ecosystem – with Shudh Bhi, Bachat Bhi, Bharosa Bhi
